diff --git a/Makefile b/Makefile
index 79c8721..3cd87b2 100644
--- a/Makefile
+++ b/Makefile
@@ -1,5 +1,7 @@
 # Eryn Wells <eryn@erynwells.me>
 
+BUILD_DIR=public
+
 CONTENT_PATH=content
 
 DEPLOY_USER=eryn
@@ -14,15 +16,17 @@ NETHACK_LOGFILE_DATA_FILE=data/nethack/logfile/$(HOSTNAME).json
 
 .PHONY: site deploy clean
 
-site: nethack
+site:
 	@echo "Building site"
-	hugo --buildDrafts --buildFuture --enableGitInfo
+	hugo --buildDrafts --buildFuture --enableGitInfo --destination "$(BUILD_DIR)"
 
 deploy: site
 	@echo "Deploying to $(DEPLOY_LOCATION)"
-	rsync -avz --no-times --no-perms --delete public/ "$(DEPLOY_LOCATION)"
+	rsync -avz --no-times --no-perms --delete "$(BUILD_DIR)/" "$(DEPLOY_LOCATION)"
 	git tag -f deploy-$(shell date +%Y-%m-%d)
 
+deployall: nethack deploy
+
 nethack: nethack-logfile nethack-commit
 
 nethack-logfile: $(NETHACK_LOGFILE)
@@ -43,4 +47,4 @@ weeknotes: $(PAGE_PATH)
 	sed -I -e "s/%%WEEK_NUMBER%%/$(WEEK_NUMBER)/" "$(PAGE_PATH)"
 
 clean:
-	rm -rf public/
+	rm -rf "$(BUILD_DIR)/"